Program Executive Officer

BG William E. Cole


Brig. Gen. Cole is the Program Executive Officer for Simulation, Training and Instrumentation (PEO STRI).  PEO STRI executes a multi-billion dollar program annually, and is staffed by more than 1,200 military, government civilian, and service support contractors.  The organization also manages Foreign Military Sales’ programs which support more than 40 countries.

Prior to this assignment, Brig. Gen. Cole was the Deputy Program Executive Officer, Missiles and Space, Redstone Arsenal, Al. He was responsible for the development, production, fielding, and life cycle management of the Army’s missile and space related systems.

A native of Churchville, Md., he received his commission in 1987 from the United States Military Academy. His initial operational assignments were with the 82nd Airborne Division at Fort Bragg, N.C., where he first served as the fire support officer for Company C, 3rd Battalion, 504th Parachute Infantry Regiment. He later served in Operations Desert Shield and Desert Storm.   After moving to Germany, he served in the 3rd Infantry Division.  His last operational assignment was as commander, Battery B, 3rd Battalion, 1st Field Artillery Regiment in Bamberg, Germany.

The general joined the Acquisition Corps in 1996 and was assigned to the Armament Research, Development and Engineering Center at Picatinny Arsenal, N.J. He later moved to the Joint Program Management Office, Lightweight 155mm Howitzer, where he served as the assistant program manager for the digital fire control system.

Following assignments on the TRADOC and Department of the Army staffs, he returned to Picatinny Arsenal in 2004 and served as the product manager for the 'Excalibur' 155mm GPS-guided artillery projectile. Cole then served in the Office of the Under Secretary of Defense for Acquisition, Technology and Logistics, where he was a program analyst and military deputy of the Acquisition Management Office.

He served as project manager for Soldier Protection and Individual Equipment from July 2009 to June 2012. He then deployed to Afghanistan for 11 months as the director of forward operations for the Office of the Assistant Secretary of the Army for Acquisition Logistics and Technology, and also for RDECOM. After redeployment, Cole spent four months as the Chief of Staff at ASA(ALT) before moving to Natick Solder Systems Center (a.k.a. Natick Labs) where he served as the Senior Commander and the Deputy Commanding General of the Research Development and Engineering Command. 

He has earned a Bachelor of Science degree in Human Factors Psychology (Ergonomics) from USMA, a Master of Science degree in Systems Acquisition Management from the Naval Postgraduate School, and a Master of Science degree in National Resource Strategy from the Industrial College of the Armed Forces.

His awards and decorations include the Master Parachutist Badge, the Ranger Tab, the Army Staff Badge, the Office of the Secretary of Defense Identification Badge, the Bronze Star Medal (with oak leaf cluster), the Legion of Merit (with two oak leaf clusters) and the Defense Superior Service Medal.

Current as of 30 June 2017